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- 60+ Proven DTC Ad Templates
Creating high-performing DTC ads doesn’t have to be complicated.
Whether running your first campaign or scaling multiple ad sets, one thing is clear: the right template can save time, boost creativity, and deliver results.
That’s why we have compiled 60+ proven DTC ad templates. Each template is designed to help you craft ads that grab attention, build trust, and drive conversions.
No more guesswork. No more wasted ad spend. With these templates, you have everything you need to create impactful campaigns and scale your brand efficiently.
Let’s get started and unlock your ad success today!
1. Glossier
This Glossier ad highlights a discount on their Boy Brow product at Sephora's Beauty Insider Event. Using a simple, bold design to grab attention, the ad encourages quick purchases by emphasizing the limited-time sale.
This ad works well for a few reasons:
The close-up of Boy Brow in multiple shades attracts attention and shows variety.
The Glossier and Sephora logos build trust and highlight product quality.
The clear message and the button make the offer clear and easy to act on.
Mentioning Sephora's Beauty Insider Event adds urgency and motivates viewers to buy now for a discount.
2. Back Market
Back Market’s ad promotes affordable, eco-friendly choices by suggesting that doing more for the planet doesn’t have to be costly. It appeals to eco-conscious buyers looking for budget-friendly options. This video ad has been running since December 20, 2023.
Reasons why the ad works:
The ad emphasizes environmental responsibility, targeting people who care about sustainable practices.
It assures viewers they don’t have to overspend to make eco-friendly choices, making sustainable products more accessible.
Combining cost savings with environmental benefits is influential, as it addresses two key consumer concerns.
The message is clear and relatable, allowing viewers to connect quickly without complex details.
3. Warby Parker
The Warby Parker ad promotes a new collection of Italian-made frames. It emphasizes the high quality and craftsmanship that took over three months to perfect. This video ad has been on the internet since October 1.
Reasons why the ad works:
The three-month construction period emphasizes attention to detail. It attracts those seeking premium eyewear.
Italian-made frames add sophistication. It targets customers interested in exclusivity.
The video highlights design and craftsmanship. That makes the product visually attractive.
Emphasizing the time and effort behind each frame creates a unique, relatable story.
4. Kinship
Kinship invites people to a free roadshow event in North West London. They can meet others, gain practical tools, and build a support community. This ad has been running for over 10 days.Â
Reasons the ad works:
It addresses the loneliness kinship carers often feel. It cultivates a sense of understanding.
It highlights practical tools, tips, and confidence-building to meet audience needs.
It emphasizes belonging and support to create a welcoming space.
5. Craft Cadence
Craft Cadence highlights how beginner cyclists often overlook using jersey pockets for essentials. The ad promotes their Cycling Essentials Case as a solution. They just started running the ad for 2025.
Reasons the ad works:
It identifies a common beginner mistake, engaging experienced and new cyclists.
It highlights comfort, style, and protection, appealing to cyclists’ needs.
It aligns with resolutions, attracting new hobbyists seeking the right gear.
6. Girlfriend Collective
The Girlfriend Collective ad promotes high-quality, recycled activewear for various activities. It offers a 25% discount on the first purchase and encourages immediate action. This video ad has been on the internet since November 6.
Reasons why the ad works:
Highlighting recycled materials attracts eco-conscious consumers.
Sizes XXS to 6XL demonstrate inclusivity and pull in a diverse audience.
“Shop Now and Get 25% Off” drives immediate action with a strong discount.
Emphasizing suitability for all activities encourages versatile choices.
7. Jones Road Beauty
Jones Road Beauty promotes its well-known Miracle Balm, now available in Europe. The ad highlights its versatility for a natural glow or as a highlighter.
Reasons the ad works:
Showing "29,931 5-star reviews" builds trust and credibility.
Announcing European shipping attracts new international customers.
It emphasizes the balm’s multipurpose use. This targets minimalists and makeup enthusiasts alike.
8. Blueland
This ad from Blueland highlights the eco-friendly and non-toxic features of Toilet Bowl Cleaner Tablets and focuses on sustainability and effectiveness. This ad has been running for 20 days.
Reasons why it works:
The ad lists safety, sustainability, and cleanliness points in a direct, concise format.
It emphasizes “certified clean ingredients” and “100% plastic-free,” attracting environmentally conscious consumers.
It builds trust by backing up the idea that the product is effective and eco-friendly.
9. Caraway
Caraway’s ad promotes non-toxic cookware and bakeware, emphasizing the product’s beauty and health benefits. It positions the brand as a luxury choice for health-conscious consumers. The ad has been running for over 35 days.
Reasons why this ad works:
The ad speaks directly to those willing to invest in a healthier lifestyle.
It emphasizes non-toxic cookware, resonating with health-conscious consumers.
It frames health as the “ultimate luxury,” and positions the brand as aspirational.
It highlights "beautifully designed" products for customers who value aesthetics.
10. Feals
The ad promotes Feals CBD gummies as a relaxing alternative to alcohol. It compares the benefits of the gummies with the drawbacks of drinking wine. This ad has been on the internet for over 15 days.
Reasons why this ad works:
Side-by-side visuals of Feals gummies vs. wine highlight the gummies' benefits.
Phrases like “No measuring, no guessing, no worries” emphasize ease of use and control.
It targets those seeking healthier alcohol alternatives, with a “juicy tangerine flavor” adding appeal.
It taps into the desire for relaxation without alcohol, offering a controlled, enjoyable solution.
11. Daily Harvest
The ad promotes Daily Harvest smoothies as a healthier, more convenient option than other smoothies. It emphasizes quality, organic ingredients, and easy preparation. This ad has been on the internet since November 4.
Reasons why this ad works:
The ad compares "Daily Harvest smoothies vs. other smoothies" to highlight the brand's unique qualities.
It emphasizes “organic fruits + vegetables” and “no added sugar,” appealing to health-conscious consumers.
It highlights frozen, ready-to-blend smoothies as a quick, nutritious solution for busy individuals.
The fresh, colorful image of the smoothie and fruits makes the product look tasty and wholesome.
12. Outdoor Voices
The ad promotes Outdoor Voices’ cozy apparel with a relatable customer review. It highlights comfort and quality through a positive customer experience. This ad has been on the internet since October 21.
Reasons why this ad works:
The 5-star rating and real reviews build trust and show others love the product.
“Wearing a cozy sheep” uses humor and imagery to convey comfort.
The clean design makes the product’s value easy to understand.
Words like “cozy” and “best possible way” evoke warmth. It attracts customers seeking comfort.
13. Casper
The ad highlights Casper’s Snow Max mattress, focusing on its supportive and cooling features. It aims to attract customers seeking comfort and better sleep quality. This has been on social media since October 17.
Reasons why this ad works:
Words like “supportive, cooling, and amazing” highlight the mattress’s main advantages.
"Give yourself a sleeping ovation” adds a playful touch and encourages quality sleep.
The clean, comfortable bedroom setup makes the mattress look inviting and aspirational.
Customer testimonials add credibility, showing the product is popular and trusted.
14. Whoop
This ad by Whoop promotes the product as a helpful gift for people aiming to improve sleep, fitness, and overall wellness. It has been on the internet for 3 days running on social media.
Reasons why it is effective:
The image of a peaceful sleeper evokes relaxation and targets those seeking better rest and less stress.
The text highlights benefits like "sleep deeper" and "stress less," attracting health-conscious individuals.
Showing the REM sleep metric adds credibility, illustrating the device tracks in-depth health data.
15. Away
This ad promotes the Featherlight Sling, a compact, lightweight bag designed for convenience and portability. It has been on social media since September 12.
Why is it effective?
"Featherlight" and "Our Lightest Bag" highlight the product’s appeal to travelers seeking easy-to-carry options.
Close-up shots of zip pockets and a hidden strap pocket showcase the bag’s functionality for those who value organized storage.
The warm, soft color scheme adds visual appeal and creates a stylish, calm feel, perfect for lifestyle branding.
16. Chewy
The ad promotes PetPlate as a healthier alternative to traditional kibble. It targets pet owners looking for better dietary options for their pets. It has been on several social media channels since September 13.
Reasons why this ad works:
The ad contrasts kibble with fresh-cooked food and highlights why PetPlate is a healthier choice.
It targets pet owners worried about issues like “Sensitive Belly” and “Overweight.”
The “From Kibble to PetPlate FreshCooked” message shows how easy it is to switch to healthier food.
17. Billie
This ad targets people with body hair concerns, including those with PCOS by promoting a razor that gives a close, smooth shave. It has been running on the internet since October 30.
Reasons why this ad works:
It addresses the common issue of body hair due to PCOS, making viewers feel seen and understood.
It builds trust by sharing a positive review, giving potential customers confidence in the product's effectiveness.
It emphasizes smooth skin and a close shave. It attracts those seeking an irritation-free shaving experience.
18. Burrow
This ad by Burrow promotes a Pre-Black Friday sale with discounts on dining furniture. It highlights an inviting dining room with a clean, modern design. This ad has been on the internet since October 31.
Reasons why this ad works:
The Black Friday event creates urgency and encourages shoppers to take advantage of discounts before the holiday season.
The minimalist dining setup attracts those looking to elevate their home decor. This makes the product more appealing.
The "Up to 20% Off" text highlights the discount, catching the eye of budget-conscious shoppers.
19. Quip
This ad from Quip promotes its new electric toothbrush, highlighting a 30-day battery life and convenient features. It has been running on several social media channels since July 29.
Reasons the ad works:
It highlights key features like the "30-day charge" and "free travel case," making the product’s advantages easy to understand.
The image of a happy person using the product outdoors connects with viewers and shows the toothbrush as part of an active, on-the-go lifestyle.
The free case adds value, targeting travelers who prioritize portability and hygiene.
20. Hungry Root
This ad by Hungryroot shows a transformation from an empty fridge ("Before Hungryroot") to a well-stocked fridge ("After Hungryroot"). It has been on the internet since April 26.
Reasons the ad works:
The "before and after" visuals effectively highlight Hungryroot's positive impact on food options.
The stark difference between "before" and "after" images grabs attention and highlights the service’s benefits.
The "40% off" and "free item for life" incentives appeal to cost-conscious viewers and encourage them to try the service.
21. Masterclass
This MasterClass ad features LeVar Burton teaching storytelling, focusing on non-verbal communication as a key storytelling element. The ad is visually engaging as it shows Burton speaking, with the caption "as much a part of the story as the words that I use."
Reasons why this ad worked:
LeVar Burton’s gestures and facial expressions draw attention, showing the importance of non-verbal cues in storytelling.
The ad’s caption highlights learning non-verbal communication. It can attract people interested in improving their storytelling abilities.
LeVar Burton is well-known and trusted, lending credibility and interest to the ad for those familiar with him.
The ad is direct, with a simple line and powerful visuals, making it easy for viewers to understand the message quickly.
22. Allbirds
This Allbirds ad introduces the Tree Runner Go shoes, encouraging people to adopt jet lag as a chance to explore more while wearing comfortable, travel-friendly footwear.
Reasons why this ad worked:
The ad targets travelers who value comfort. That aligns the product with an adventurous and active lifestyle.
The phrase Go with it motivates viewers to keep exploring and suggests that these shoes are perfect for on-the-go moments.
The relaxed scene with the shoes on a suitcase connects with people’s travel routines and makes it relatable for frequent travelers.
Allbirds is known for sustainable materials, and using Tree in the product name reinforces its eco-friendly brand image.
The minimalist look, focusing on the product and simple text, keeps the message clear and easy to absorb.
23. Rayco
This Raycon ad promotes an early Black Friday sale, offering up to 30% off on earbuds with features like 40-hour battery life, active noise cancellation (ANC), and six microphones.
Reasons why this ad worked:
It highlights a 30% discount immediately attracts attention, especially during a holiday sale period.
The ad lists key product benefits and shows the earbuds' high quality and practicality.
The minimalistic layout with large text makes the sale and product details easy to read and understand.
“Early Black Friday Sale” creates a sense of urgency and encourages potential buyers to act quickly to secure a deal.
The words “pro-level sound” and focus on high-tech features attract those looking for premium audio quality.
24. Headpsace
The ad presents Headspace as a comforting presence, comparing it to a "reassuring friend." It suggests that using Headspace can bring a sense of calm and assurance.
Reasons why this ad worked:
People often seek reassurance and comfort in stressful times, so the comparison to a friend is relatable.
Warm colors and a smiling face create a welcoming and calming feel.
The ad uses simple language, making it easy to understand and approachable.
By promising a sense of calm, it connects with viewers emotionally and encourages them to try Headspace for their mental well-being.
25. IKEA
The ad invites families to celebrate Children's Day at IKEA and highlights a fun experience for kids with toys and activities in the store.
Reasons why this ad worked:
By focusing on Children’s Day, the ad connects with families looking for enjoyable activities to do with their kids.
The image of kids having fun with IKEA toys makes the ad inviting and playful, targeting both children and parents directly.
The ad is onpoint and makes it clear that IKEA is a place for family fun on this special day.
Showing happy children aligns with the joy associated with Children's Day, making IKEA seem like the perfect destination for it.
26. Apple
The ad promotes the new lineup of iPads and highlights their power and starting price to pull in potential buyers.
Reasons why this ad worked:
The image shows multiple iPad models, illustrating the variety and attracting different user preferences.
Mentioning "From ÂŁ329" makes it accessible by highlighting affordability within a premium brand.
The phrase “A powerful lineup” is direct and emphasizes the iPad’s performance, which is important to tech-savvy consumers.
The Apple logo and familiar design immediately capture attention and leverage Apple’s strong brand loyalty and reputation for quality.
27. AllModern
This ad shows a modern living room decorated for the holidays, featuring a stylish Christmas tree and simple, elegant furniture. It targets those who want a festive yet minimalist look for the holiday season.
Reasons why this ad worked:
The clean, modern style with a cozy setup draws attention, targeting people who enjoy simple and sophisticated holiday decor.
The phrase "Modern + Merry" conveys that the decor is stylish and seasonally appropriate attracting those looking for functional holiday decorations.
It targets modern homeowners who value fast delivery and stylish products, as suggested by the mention of quick delivery.
The room's warm and inviting look encourages viewers to envision their homes looking this way for the holidays.
28. Olaplex
This ad by Olaplex promotes a holiday offer with a free No.3 Hair Perfector ornament with any order. It targets those looking to treat their hair during the festive season.
Reasons why this ad worked:
The ad uses festive packaging and "To: Your Hair, From: Us" messaging to help create a personal holiday gift vibe.
Offering a free product sample as an ornament makes the purchase more attractive, especially as a gift or self-care treat.
The ad communicates the offer thoroughly, making it easy for viewers to understand the benefit at a glance.
The creative design, with gold dots and festive colors, grabs attention and fits well with the holiday theme.
29. Nisolo
This ad highlights the quality of Women's Huarache Sandals, featuring a Wirecutter endorsement that emphasizes the sandal’s soft, handwoven leather.
Reasons why this ad worked:
Wirecutter’s recommendation adds credibility and helps viewers trust the product’s quality.
The ad mentions “indulgently soft and supple” leather, attracting those looking for comfortable, high-quality materials.
The clean, simple sandal's design and image give the ad a stylish and approachable feel, attracting viewers.
The mention of "100% Sustainable" attracts environmentally conscious shoppers.
30. Samsung
This Samsung ad promotes a special offer on their OLED TVs. It highlights the chance to receive a free Galaxy Tab S9 FE WiFi tablet with the purchase of a 77S90D OLED TV.
Reasons why this ad worked:
The ad offers an excellent deal by bundling a tablet with a high-end TV. This increases the perceived value of the purchase.
The ad clearly communicates the offer. This simplicity makes the message easy to understand and remember.
The ad uses a stunning image of an OLED TV displaying a realistic picture. This shows the superior picture quality of OLED technology.
Samsung is a well-established brand with a strong reputation for quality and innovation. This brand reputation adds credibility to the offer.
31. Feel Good
This ad promotes "Feel Goods Immunity Icon," a caffeine-free energy and immunity drink mix in a peach lemonade flavor. It targets health-conscious individuals who want a natural way to boost energy and support their overall wellness without relying on caffeine.
Reasons why this ad worked:
"Stay Energized Without Caffeine" directly addresses a common desire for energy without side effects.
Key features are visually highlighted with icons, like boosting immunity, improving stamina, and reducing stress.
"400,000+ mixes sold" builds trust and credibility.
The orange and yellow colors create a vibrant, attention-grabbing look that resonates with vitality and health.
The benefits are straightforward to understand, making the ad appealing.
32. Exhale
This ad promotes "Exhale," a healthy organic coffee brand marketed as a "super-coffee" for boosting performance. It targets coffee lovers looking for health benefits and increased energy.
Why did this ad work?
The ad highlights a review by The Times with a 5-star rating, which adds credibility and trust.
Describing the product as "super-coffee" positions it as a premium, health-focused alternative to regular coffee.
The clean, minimalistic packaging with vibrant accents creates a modern and eco-friendly look.
The phrase "for a performance boost" directly talks to people seeking energy and productivity enhancements.
Using "organic" and "healthy coffee" words attracts health-conscious customers.
The phrase "Ridiculously Healthy Coffee" is bold, catchy, intriguing, and encourages curiosity.
Displaying multiple product options (decaf, house roast, dark roast) broadens its appeal to various preferences.
33. Craftd
This ad promotes "Craftd," a brand of men's jewelry emphasizing trust, durability, and fast delivery. It targets men seeking stylish, reliable jewelry with a lifetime guarantee. The ad highlights the quality and credibility of the product.
Reasons why this ad worked:
"Men's Jewelry You Can Trust" addresses a common concern about quality and reliability in online purchases.
"Not dropshipped, fast delivery" reassures buyers about the authenticity and timely shipping of the product.
"5,000+ 5-Star Reviews" instantly builds credibility and shows customer satisfaction.
The promise of durability ("Buy once, keep forever") attracts those looking for long-term value.
The close-up of a rugged, stylish pendant worn by a hand adds an authentic and relatable feel for the target audience.
It focuses on essential selling points, making it easy to understand and attractive.
The word "Craftd" and the bold font add a premium and sophisticated tone to the brand.
34. Onnit
This ad by Onnit promotes its Total Human Complete Supplement Packs, designed to support health and performance throughout the day and night. It targets busy individuals looking for an all-in-one solution for their wellness needs. The ad emphasizes convenience.
Reasons why this ad worked:
It highlights the product’s convenience and effectiveness with a concise tagline.
The image of hands tearing the packs conveys action and usability while standing against the dark background.
The inclusion of a testimonial and a 5-star rating builds credibility and trust.
It attracts those seeking comprehensive wellness by addressing day and night health needs.
The prominent Onnit logo ensures brand recognition, strengthening its appeal to existing customers and new audiences.
35. Curology
This ad by Curology shows the transformative journey of a user’s skin through a before-and-after format. It highlights how Curology’s personalized skincare products can address acne and improve overall skin health.
Reasons why this ad worked:
The How it Started / How it’s Going format touches the audience emotionally by showing real progress.
The side-by-side images show visible improvement, making the benefits tangible and convincing.
The minimal text keeps the audience focused on the images, allowing the transformation to speak for itself.
Real-life imagery and the "Results may vary" disclaimer create authenticity, and make the ad even more credible.
It directly addresses those struggling with acne or skincare issues by offering a personalized solution.
36. Lomi
This ad by Lomi promotes its food waste solution, designed to eliminate common issues associated with traditional composting. It targets environmentally conscious individuals who want a clean, convenient, and aesthetically pleasing way to handle food waste at home.
Reasons why this ad worked:
It highlights the pain points of traditional composting (pests, smells, mess) and provides Lomi as the solution.
The clean, modern design of Lomi contrasts sharply with the messy trash bin, driving home its benefits.
The bullet points make it easy to understand why the product is better.
Emphasizing that it "looks great on your countertop" makes it appealing to people who value style and practicality.
The inclusion of a warranty badge reassures customers of product quality.
37. Moon Juice
This ad by Moon Juice targets individuals struggling with sleep issues and looking for natural, effective solutions. It features "Magnesi-Om," a magnesium-based supplement marketed as a remedy for a restful sleep without the groggy feeling.
Reasons why this ad worked:
The vibrant pink drink and minimalistic background make the ad eye-catching and easy to focus on.
The testimonial highlights better sleep and no grogginess. That directly addresses common pain points.
The bolded statement, "I slept all night long," clearly conveys the product’s value.
A 5-star rating and the inclusion of a customer's name make the testimonial feel authentic and credible.
The Moon Juice logo and product placement ensure viewers remember the brand.
38. Dosaze
This ad by Dosaze promotes their ergonomic pillow, described as “life-changing” by reviewers. It targets individuals seeking better sleep or relief from neck and back pain, emphasizing the pillow’s comfort and effectiveness.
Reasons why this ad worked:
The phrase “life-changing” is bold and emotional, instantly capturing attention and creating curiosity.
Highlighting positive reviewer opinions builds credibility and reassures potential customers of the product's quality.
The neutral tones and sleek design keep the focus on the product, evoking a sense of comfort and luxury.
The Dosaze logo ensures viewers associate the product with the brand.
The ad avoids overly technical details and makes it relatable to anyone looking for a better sleep solution.
39. Heart and Soil
This ad by Heart & Soil highlights their dietary supplement, “Whole Package." It is marketed as a regenerative, small-batch product that supports mood and vitality. Targeted at individuals looking for natural solutions to boost well-being, the rustic and natural background emphasizes the brand’s connection to quality and organic ingredients.
Reasons why this ad worked:
The personal and relatable review adds trust and authenticity, while the playful tone creates emotional engagement.
Highlighting “instant results” pulls in customers looking for immediate benefits.
The natural outdoor setting complements the brand’s earthy, regenerative focus, supporting the product’s image as clean and wholesome.
The prominently displayed Heart & Soil logo and product label ensure strong brand recall.
The 5-star review visually signals high customer satisfaction, building credibility and trust.
40. Cozy Earth
The ad highlights Cozy Earth's breathable and moisture-wicking sheets, emphasizing how they feel cooler than cotton. The minimalistic visual design aligns with the brand’s identity, appealing to an audience looking for comfort and luxury.
Reasons why this ad worked:
Including a press feature builds trust and positions the product as recommended by experts.
The ad highlights key benefits - breathability, moisture-wicking, and coolness - making it immediately relevant for potential customers.
The soft, neutral colors and clean design create a calming feel, mirroring the product's promise of comfort.
The use of quotation marks and a bold headline draws attention and makes the ad feel authoritative.
The design is perfect for social media platforms like Instagram and Facebook, which favor visuals that evoke emotions and align with user aesthetics.
41. Athletic Brewing
This ad promotes Athletic Brewing's "Round of Cheers" non-alcoholic brew, targeting individuals who want the celebratory feel of beer without the alcohol.
Positioned for festive occasions, it encourages people to "break out the bubbles" and enjoy a healthier, inclusive drinking option.
Reasons why this ad worked:
The phrase "Break out the bubbles" sets a celebratory tone, perfect for social gatherings or special occasions.
Highlighting the product as a non-alcoholic brew makes it stand out in a market saturated with traditional beers.
"Round of Cheers is Back" creates excitement and nostalgia, suggesting it's a popular choice returning for fans.
The sparkling can design, paired with a golden beer glass and disco balls, evokes fun and energy.
Attracts health-conscious consumers or those seeking alcohol-free alternatives without missing out on the beer experience.
The Athletic Brewing logo signals quality and aligns with its reputation for crafting premium non-alcoholic beverages.
The straightforward design and festive setting make the ad easy to connect with and memorable.
42. Oura
This ad promotes the collaboration between Natural Cycles and ĹŚura, offering a fertility-tracking solution using the ĹŚura Ring. It targets health-conscious individuals seeking non-invasive, hormone-free methods to track their fertility.
The ad emphasizes convenience, safety, and eligibility for flexible spending accounts (FSA) and health savings accounts (HSA).
Why did this ad work?
The focus on fertility tracking talks directly to those interested in family planning or reproductive health.
Highlighting "No hormones," "No side effects," and "No hassle," addresses concerns about traditional fertility tracking methods.
The sleek design of the ĹŚura Ring and minimalistic layout exude sophistication and quality.
Phrases like "Tracking your fertility has never been easier" promote the product as simple and user-friendly.
FSA/HSA eligibility reassures customers about affordability and makes the product more accessible.
The partnership between Natural Cycles and ĹŚura leverages the reputation of both brands to build trust.
The advanced, non-invasive technology of the ĹŚura Ring targets a tech-savvy, health-focused demographic.
43. Lovevery
This ad by Lovevery promotes their educational toys for children with a festive, holiday-themed offer of up to 25% off. It talks to parents or gift-givers seeking high-quality, developmental toys during the holiday shopping season.
Reasons why this ad worked:
The red and festive decorations immediately capture the holiday shopping mood.
The Up to 25% off offer is prominently displayed, incentivizing purchases.
Appeals to parents and caregivers looking for meaningful gifts for children.
The ad shows Lovevery’s signature wooden and Montessori-inspired toys, emphasizing quality and thoughtfulness.
The ribbon and gift-wrapped products subtly suggest these toys as perfect holiday gifts.
Lovevery is known for its educational toys, and the ad capitalizes on this reputation.
The clean layout and easy-to-read design make the ad visually appealing and the message clear.
44. Quay Australia
This ad promotes their latest collection with a minimalist and stylish design. The ad shows two aviator-style pairs of sunglasses, one in sleek black and the other in elegant gold.
It highlights the premium and trendy look of the products, targeting fashion-forward individuals who value accessories that complement their style.
Reasons why this ad worked:
The clean layout and neutral background emphasize the sunglasses, making them the focal point.
The word "NEW" immediately grabs attention and appeals to those looking for fresh, trendy products.
The gold and black designs exude sophistication, appealing to a premium audience.
The sleek presentation suggests that these sunglasses are not just functional but also elevate the wearer’s style.
Aviator sunglasses are a timeless design that suits many face shapes, making the ad appealing to a broad audience.
45. Native
This ad highlights their collaboration with Jarritos to create a deodorant inspired by the refreshing Mandarin soda flavor. It emphasizes the product's natural ingredients and playful, fruity scent, appealing to customers who enjoy unique and vibrant products.
The bright orange background and citrus imagery create a fresh, fun vibe that aligns with the product's theme.
Reasons why this ad worked:
The partnership between Native and Jarritos combines the trust of Native with the nostalgic, fruity vibe of Jarritos, attracting fans of both brands.
The bold orange tones and citrus imagery grab attention and evoke freshness.
The tagline, "So refreshingly good", links the product to a sensory experience, making it more enticing.
Native's reputation for being natural and aluminum-free is subtly reinforced.
The "SHOP NOW" button makes it easy for customers to act immediately.
Jarritos’ recognizable branding appeals to customers with fond memories of the soda.
46. Rothy’s
This ad by Rothy's promotes their "Archive Event," offering up to 40% off on select items both online and in stores. The design features a patchwork-style shield, symbolizing the brand's sustainable ethos, as their products are made from recycled materials.
The ad appeals to eco-conscious consumers seeking quality products at a discounted price.
Reasons why this ad worked:
The "Up to 40% off" text is prominent, immediately catching attention and driving interest.
The patchwork design subtly represents sustainability, aligning with Rothy's brand values.
Highlighting availability both online and in stores widens the audience reach.
The clean layout focuses on the essential message without distractions.
The event-style promotion creates a sense of exclusivity, encouraging immediate action.
47. Momcozy
This ad speaks to mothers, using an emotional and heartfelt message that resonates with the joys and fleeting moments of motherhood. It acknowledges the bittersweet reality of children growing up, encouraging moms to cherish the present.
The minimalist design, soft pink background, and warm tone align with the brand's focus on providing comfort and support to mothers during their parenting journey.
Reasons why this ad worked:
The message is sentimental and relatable, appealing directly to a mother's heart.
The simple layout and soft color convey calmness and warmth, reflecting the nurturing nature of the brand.
Instead of pushing a product, it reinforces Momcozy’s role as a supportive partner for moms.
The brand name at the bottom subtly reminds viewers who is delivering the message without being intrusive.
It directly addresses moms, using personal language ("mama") that creates a sense of intimacy and understanding.
48. TOMS
This ad promotes their "Cara Mule Cozy Loafer," offering a $45 discount. It emphasizes comfort and style, appealing to customers looking for cozy footwear for colder weather.
The warm wooden background and plush lining of the shoes highlight the product’s comfort and seasonal appropriateness. The “Selling Fast” badge adds urgency, encouraging immediate purchases.
Reasons why this ad worked:
Highlighting the $45 off discount attracts budget-conscious shoppers.
The cozy design of the loafer and warm tones appeal to customers seeking comfort during colder months.
The shoes are prominently displayed, ensuring the product is the main focus.
The “Selling Fast” badge creates FOMO (fear of missing out), prompting quicker decisions.
The TOMS logo reinforces the trust and reputation associated with the brand.
49. Coursera
This ad by Coursera, in collaboration with Google, promotes the Google UX Design Professional Certificate, targeting individuals interested in starting a career in user experience (UX) design.
The ad uses a clean design with Google and Coursera logos for credibility, paired with a friendly image to make the offering feel approachable. The message emphasizes career opportunities and professional growth, urging users to "enroll today."
Reasons why this ad worked:
Featuring Google and Coursera enhances trust and credibility.
The focus on preparing for a new career directly appeals to those looking for professional advancement.
The "Enroll today" button is bold and actionable, encouraging immediate engagement.
The clean layout and professional imagery align with the target audience of aspiring professionals.
The friendly image of a woman in a work setting makes the ad relatable and inviting.
50. Olehenriksen
Olehenriksen showcases their new "Pout Preserve Glimmers," a viral lip treatment now available in a glimmer finish. The ad highlights the four unique shades, Crème Brûlée, Lingonberry, Citrus Sunshine, and Glimmer, paired with a visually appealing layout.
Reasons why this ad worked:
The ad uses a radiant color palette that complements the product’s glimmer finish, grabbing attention immediately.
Calling it a "viral lip treatment" leverages its popularity, encouraging trust and curiosity among potential buyers.
Featuring multiple shades creates a feeling of variety, appealing to a broader audience while encouraging multiple purchases.
The headline communicates both the product innovation ("glimmer finish") and its appeal, making it concise and impactful.
The ad taps into the desire for trendy, glowing beauty products, making the audience feel like they’re part of something popular and exciting.
51. Stitch Fix
This ad by Stitch Fix promotes personalized styling services with a focus on inclusivity, offering styles for diverse body shapes and sizes. The tagline "Your Style, Your Size" emphasizes customization and accessibility.
Reasons why it works:
The ad shows diverse models representing different body types, making it relatable to a large audience.
The tagline highlights individuality and celebrates body diversity.
The Stitch Fix logo is prominently displayed, ensuring brand recognition.
The bright blue background creates a fresh, clean aesthetic that draws attention to the models and outfits.
The variety of styles presented addresses different tastes, from casual to chic.
The ad effectively communicates that Stitch Fix addresses all sizes and promotes inclusivity and body positivity.
While not explicitly stated, the imagery and tagline encourage viewers to explore Stitch Fix for their personalized wardrobe needs.
52. Everlane
This Everlane ad highlights their minimalist and practical approach to fashion by showing a pair of jeans with detailed text pointing out key features: High-Rise, Curved Leg, and Easy Cropped Length.
Why does it work?
The clean and minimalistic design ensures the focus stays on the product—the jeans.
The annotations make it easy for potential customers to understand the product's benefits and design.
Everlane is known for its simple, sustainable, and high-quality clothing, and this ad strengthens that identity.
The muted background and casual styling align with Everlane’s understated and timeless aesthetic.
The Everlane logo at the bottom ensures brand recognition without being intrusive.
The ad attracts customers looking for stylish yet functional wardrobe staples by emphasizing versatility and comfort in the design.
The ad invites viewers to consider these jeans as essential without directly urging a purchase.
53. Dollar Shave Club
This Dollar Shave Club ad targets individuals who prioritize convenience, affordability, and quality in their grooming routines. By offering a vast grooming starter kit for only $5, the ad positions itself as an attractive entry point for potential subscribers.
Why It Works:
The text “All this for $5” immediately grabs attention, showing affordability.
The open box clearly displays the included items: razor blades, handles, shave butter, and other accessories.
The tagline “One little box. So many possibilities.” shows the convenience of having everything needed in one package.
The green “Shop Now!” button is strategically placed for easy visibility.
The Dollar Shave Club logo and recognizable packaging strengthen the brand's identity.
The clean, bright background emphasizes the products, creating a professional and approachable look.
It directly talks to budget-conscious consumers looking for a convenient grooming solution.
54. Milk Makeup
Milk Makeup promotes its multi-functional blush sticks, designed for simplicity and convenience. The ad emphasizes the ease of application and versatility, making it perfect for those with busy lifestyles or minimalist beauty routines.
Reasons why this ad worked:
The phrase "Pick Your Winter Blush" is eye-catching and immediately aligns with seasonal needs, making it relevant.
Highlighting benefits like Clean Creamy Colors gives users clear reasons to consider the product.
The monochromatic, modern design with pops of blush color draws attention to the product while maintaining a minimalist aesthetic.
Marketing the product's dual use for lips and cheeks caters to efficiency-focused consumers.
Emphasizing longevity ("1000+ swipes") adds a cost-benefit angle, appealing to budget-conscious buyers.
The variety of colors subtly signals inclusivity for different skin tones.
55. Hello Fresh
This ad shows a plated meal featuring a steak with herb butter, a side of mashed sweet potatoes, and a leafy green salad with toppings like cranberries and walnuts. The text overlays highlight HelloFresh's key benefits.
Reasons why this ad worked:
The ad is simple and focuses on solving a problem: making meal prep easier and healthier than takeout. This clarity resonates with busy individuals and families.
The food looks fresh, vibrant, and appetizing. It grabs attention and makes the viewer imagine having such a meal.
Instead of just showing the product, the ad emphasizes what the customer gets: Convenience (better than takeout), Variety (50+ recipes), and Savings (10 free meals).
This gives people a strong reason to try HelloFresh right away, reducing hesitation.
The ad uses phrases like "fresh ingredients," which targets health-conscious people who want good quality food but may not have time to cook.
It compares itself to takeout, which many people rely on. HelloFresh offers a better alternative.
56. Hydrow
This ad shows the Hydrow Wave, a premium rowing machine designed for at-home fitness enthusiasts. The emphasis is on health and convenience and targets individuals looking to improve their fitness routine without leaving home.
Reasons why this ad worked:
The ad ties into the holiday season with phrases like “The Season of Savings Sale” and the gifting angle, making it relevant for holiday shoppers.
Highlighting a large discount ($585 in savings) creates urgency and adds value, especially during the shopping-heavy holiday period.
Showing a person using the rowing machine makes the ad relatable and shows how it fits into everyday life.
The phrase “Up the gifting ante” suggests this is a luxurious or thoughtful gift, perfect for someone looking to invest in health and fitness.
The clean layout, bold fonts, and contrasting colors make the message easy to read and visually impactful.
The ad indirectly highlights benefits like convenience (home fitness) and quality, paired with savings.
57. Sakara
This Sakara ad highlights their detox program, focusing on delivering a holistic and nourishing approach to cleansing. The imagery shows vibrant juices, colorful meals, and supplements, paired with a testimonial that shows satisfaction and the absence of deprivation.
Reasons why this ad worked:
The bright, colorful food and beverages immediately catch attention and convey health, vitality, and freshness.
Using a real user's words makes the ad relatable and builds credibility.
The quote highlights key differentiators - three real meals a day and a lack of deprivation - addressing common concerns about detox programs.
The uncluttered layout reflects the brand's focus on simplicity and wellness.
The Sakara logo is subtle yet clear, reinforcing brand identity without overwhelming the viewer.
58. OurPlace
This OurPlace ad focuses on their holiday sale, using the creative theme of a phone call to catch the viewer's attention. The image features their signature cookware in use, with food, addressing those who enjoy cooking and hosting.
Reasons why this ad worked:
The "call screen" design is unique and engaging, prompting viewers to make a decision ("Decline Offer" or "Accept & Save").
Phrases like "Last Chance" and "Holiday Sale" create a sense of urgency, encouraging immediate action.
Showing the cookware in use highlights its versatility and quality.
The minimal text ensures the focus stays on the product and offer.
It perfectly aligns with audiences who value functional and aesthetically pleasing kitchenware, especially during the holidays when cooking is a priority.
59. OuterKnown
This ad revolves around promoting a cozy, high-quality flannel shirt that appeals to people seeking comfort, warmth, and style, especially during colder seasons. The ad is targeted at individuals who value functional yet fashionable clothing that fits into their everyday lives.
Reasons why this ad worked:
The phrase "The Coziest Shirt Ever Made" instantly tells people what makes this shirt special.
The stacked shirts in warm tones create a cozy, inviting look. The textures make you want to touch and feel the product.
The ad doesn’t have too much text. It focuses on the product, making it easy to understand.
This ad is perfect for colder months when people want comfortable, warm clothes.
It suggests the product is not just a shirt - it’s an experience of comfort and style.
Outerknown’s reputation for sustainability adds a bonus reason to buy for environmentally conscious shoppers.
60. Samsung
This Samsung ad shows the Galaxy Watch7 and Watch Ultra, emphasizing their status as two of the highest-rated smartwatches in the market. The ad highlights credibility by referencing Consumer Reports, a trusted source for unbiased product evaluations.
Reasons why this ad worked:
Mentioning "Consumer Reports" adds credibility, as it is a well-respected source for product reviews.
The ad focuses on the watches' high ratings, keeping the message simple and direct.
Showing two models targets different user preferences while emphasizing their premium quality.
The clean layout keeps attention on the product visuals and headline, making the message stand out.
Highlighting top-rated products entices consumers who want high-performing, well-reviewed devices.
61. Pawsome Parents
This festive ad by Pawsome Parents features a personalized whiskey glass with a dog illustration and a playful message: "Admit it! Life would be boring without me." It highlights customization options, allowing customers to add their pet's name and a holiday greeting.
Reasons why this ad worked:
The ad taps into the strong emotional bond pet owners have with their pets. The playful message, "Life would be boring without me," resonates with pet lovers and evokes a sense of joy and appreciation for their furry companions.
By offering customization with the pet's name and holiday greeting, the ad makes the product unique and special, increasing its perceived value. This personalized touch aligns perfectly with gift-giving during the holiday season.
The image of the whiskey glass with a cute pet illustration and festive message stands out. The cozy and warm setup creates a holiday vibe, making it relatable to the target audience who are already in the gifting mindset.
The ad directly addresses pet owners with humor and warmth, making them feel understood. It cleverly combines the joy of pet ownership with a practical product, increasing the likelihood of engagement and purchase.
Positioned as a Christmas-themed product, the ad aligns perfectly with the holiday shopping season. This timing increases its appeal as a thoughtful and unique gift option.
Congratulations on taking the first step toward simplifying your ad creation process and elevating your campaigns. These templates are a proven way to create ads that stand out and drive results in a competitive market.
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